Ethics Religion And Sustainable Production Case Study Marketing Essay

good motive Religion And Sustainable Production Case Study Marketing try outThe introduction of sporting dispense has indeed pushd many bloodes in building an efficient honest sum reach which pick outs applying strict measures that comprises of identifying, forming and maintaining vertical supplier relationship with both upstream and upstream. It is important that companies build a viable good cater chain as well encourage good working condition in accordance to existing effort laws in other(a) meliorate brand image and build a arduous reputation as well as contri exactlye to sustainable development. In todays business world, building ethical proviso chains is super essential as it besides comes with a lot of benefits attached to the practice. In an article by (Michael R. Levin and Ric life-threatening J. Cellini, 2008) Consumers, investors, business exposeners, regulators, and media organizations now expect a fraternity and its entire tack on chain to be ethic al.The world is becoming a global marketplace and companies must ensure that they concord morally strong brand image and create a well trusted supply chain so as to add value non besides to their brand but to their image in general, with the wide spread of meshwork and effective communication consumers argon becoming aw be of what is actually involve in convergenceion and distribution of goods and services. With the increasing rate of climate miscellany state are becoming more conscious of how to care for the environment and the ways of how resources are being exploited.Interestingly, in these late(a) economic downturns enormous multinationals companies such as kraft, Nestle and Starbucks view as all managed to form strategical partnership with rain forest Alliance for Ethical Sourcing of Coffee beans, according to (IGD.com, 2009) kraft paper started working with Rainforest Alliance to show support as part of their contribution towards sustainability and supportering t he environment, shortly after gaining gigantic experience Kraft successfully expanded more work with Rainforest Alliance and include other brands and with this, a total of 150,000 farmers benefited by gaining improved working conditions and ameliorate wages, they withal helped to protect 70,000 acres of deep brown farmland and helped protect rainforest plant and physical species as reported by (IGD.com, 2009)Nestle announce in 2005 to support sourcing its burnt umber beans ethically after bagging the epithet in the UK of being the most unethical company and partly amenable for driving down monetary values of coffee beans at the expense of poor downcast farmers, they decided to cite a serious commitment to support bonny switch over and fight poverty, invest in community projects such as improving schools and clinics, providing clean water and repairing roads. evenhandedly Trade label is specially strong and popular in the United Kingdom, The United States Starbucks made a pledge to make all of its popular espresso brand Fair Trade by the end of 2009 on the other hand, Nestl who happens to be a bigger brand with numerous has in like manner join the bandwagon and made commitment to the tidy sum consumer market like its number one rival Kraft, whose brands such as Maxwell ho routine and Kenco has made sure all its coffee beans are from Rainforest Alliance certified farms. (Russell, 2009)Starbucks made a commitment to ethical sourcing in 2009, and has become one of the largest buyers of fair-trade coffee, they also made a purpose to have 100% of its coffee certified or verified by an independent third party, such as TransFair USA. To show their commitment to the sustainability, they have planned to invest in communities by doubling loans to farmers by 2015. fit to Starbucks, (starbucks.co.uk, 2011)responsibly grown, ethically traded coffee means working with farmers to produce coffee in ways that help provide benefits to their business, their comm unities and the environment. This falls in line with the Fair Trade objectives, which states that, coffee bean growers should be adequately compensated for their harvest.In addition, Fair Trades primary objectives is ensure that its sets standards for farmers organizations and labor are adhered to by all, they also work in the interest of small-scale producers and help them work in an organized manner, such as in a co-op and make sure all decisions are made democratically and not influenced. In Fair Trade, the farmers are allowed to form unions. While in the Rainforest Alliances standard, they do not get involved with the cooperation of farm workers, and are somewhat laidback. The Rainforest Alliance does not have any existing baseline tribute for wages, and they only maintains the low wage bar set by local anesthetic politicss (Trauben, 2009)2. According to research expert, (Johnson, 2010) who carried out a research in the UK to attend what consumers actually wants, in his studi es he discovered that food is the most interpret area of public policy, as it accounts for 10% of household expenditure and is united to 12% of employment, 70% of land use and 20% of energy use in the UK. He also mentioned that demand for food is higher than supply bearing in mind price, quality, availability and access such as logistics issues which play a very vital role in supply chain. (Doane, 2001) Defined ethical consumption as the purchase of a product that concerns a certain ethical issue human rights, labor conditions, animal well-being, and environment it is chosen freely by an individual consumer.With growing trends and switch in lifestyle consumer behavior and expectations have changed, due to various issues which ranges from expedience to Purchasing Power. People are getting busier and barely have magazine to cook and therefore have to rely on instant debris foods, maintaining a intelligent diet is increasing becoming a ambitious task but it is important to make sure that they consume ethically by making sure they are well informed of the food being sourced in a sustainable way. Sending out pass on information to create awareness should be encouraged by the government so as to enable the food retailers provide more experience and give more information to improve the eating habit of consumers verbalise the Chief Executive of Wm Morrison Supermarkets (Philips, 2010) which is the fourth biggest grocery retailer in the UK and has 479 stores with a strong focus on fresh products.However, having access to affordable healthy foods should be greatly encouraged and not excluded economically from enjoying healthy meals, as these tends to be more expensive. With the recent economic downturn more people have very little disposable income to spend on buy food stuff, as price for simple basic commodities such as rice has witnessed an increase in price globally. (Philips, 2010) also said rudimentary to the affordability of food is choice. Supermark ets offer wide choice in order not only to meet customers expectations but also to drive competition. This encourages innovation to help ensure excellent quality as well as to funding prices down.The conclusion of the research carried out by the (Johnson, 2010) is that consumers have growing expectations and it is the office of the supermarkets to act sustainably, and not increase prices of more healthier foods, Fair trade products should be made affordable and serve as an economically sustainability opening night which helps the environment and must be backed by clear information and honest Fair Trade labeling of products so that consumers have clear knowledge of where the products originates from and the environmental impact. Consumers are becoming more aware of brands that practice liable sourcing and procurement, carbon footprints and favorable ethical trade practices. Brands who adopt ethical sourcing are perceived as being environment friendly, these ethical firms avoid ac tions that may somewhat negatively influence, or probably appear to influence, supply chain management decisions for sourcing of resources.3. Recommendations to help cure the ills of the coffee market would be as followsIn most developing countries where coffee is being exported, the coffee is regarded as very valuable export commodity which makes up a major(ip) contribution to their earnings, they are owned by small business owners, the coffee exported from these poor countries are highly consumed by the wealthiest countries, the coffee beans has variety of unalike grades most of they are somewhat identical which makes a standardized product, but they have distinctive flavors and specialty coffee falls into this category and has a ofttimes higher grade which makes it command a higher price than others. The Fair Trade coffee bean are in distinct grades, although specialty coffee requires a totally different production and price which in turn creates a quality control issue for F air Trade coffee. (Haight, 2011) Fair Trade cannot solve all the problems relating to ethical supply and consumption, consumers should also play a part in curing the ills of the coffee bya) Ethical Consumption should be encouraged in great measures so as to make consumers use their purchasing power as a means to change questionable ills of the coffee market business as well as the severe oversupply of low salute substandard coffee beans.According to (Jeremy, 2007) Fair Trade is defined as a trading partnership based on dialogue, transparency, and respect that assay greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of marginalized producers and workers especially in the South.One unhealthiness amongst many coffee drinkers is that the quality of Fair Trade coffee varies widely. The incident that the growers are guaranteed a minimum price for their product may have unintended consequen ces, one being that there is no incentive to improve quality.b) Reward companies that practice high ethical standards to set an example for other unethical companies to change their ways of doing business, for example according to a recent study carried out by (Remi Trudel et el, 2012) in trying to understand how much more would consumers be willing pay for an ethically produced product? and also how much less would consumers be willing to pay for the product they look at is unethical? 97 coffee drinkers were radomly chosen for the experiment and were given informations to the highest degree the companys production standards, the result from the experiment showed that people punished unethical goods with a much higher discount than they rewarded ethical products with premiums price.c) Consume authentic ethical products and contribute to the lives of the growers by avoiding bad consumer choice and practices.d) Always check labels and check over popular brands to understand its his tory of production and encourage fairness in labor.In conclusion, coffee experts in the industry must work hard to reduce the supply of low quality coffee beans and promote ethical supply of this commodity, which will not only improve the lives of the growers but also contribute immensely in shaping the coffee market, companies should increase actions towards socially responsible merchandise, (McDonald, 2013) which involves node oriented marketingInnovative marketingCustomer value marketingSense of mission marketingSocietal marketing