DSTV Consumer Behaviour

distri exclusivelye aims to give So much(prenominal) More to their clients and they do this with the creation of an effective racketing strategy. They tar nail mint who look at a proud direct of entertainment with a variety of course of study stretchings such(prenominal) as Movies, Music, News, Comedy, Documentaries etc, for the entertainment of their clients thus creating and delivering value to the customer. The customer whitethorn choose what they want to watch whenever they want to watch It, whether at dwelling house or on the move with various Innovations such as the decipherer at home and the Walk which may be used on the move.With all the innovations they have come up with and made money off, frame still aims to better he environment they work in whether it is amend the lives of people through charity organizations or CSS. DUST has created employment for people of Africa and opportunities for Afri throw outs such as the Face of Africa competition, New Directions In itiative and the creation of duct O which focuses on the musical talents of some of Africans lift out musicians.DUST has also created four-fold initiatives focused on improving the lives of people living in randomness Africa such as giving access to irrigate to people without and devising green houses for the people of mho Africa. DUST rated and Installed the playful system In multiple schools throughout South Africa. This system combines the energy of children who would play on a Roundabout Playful which would produce water as they play, this water Is then used by the children for drinking purposes and it is used to water the f atomic number 18 gardens areas to create a green environment.DUST has already provided all over 5000 trees for low income households and federation areas in the country. (anon B) Market Analysis Customers Users Demographic core LSI 8 10 Gender 50% Male 50% Female Age 6 18 Years Selectors Demographics ore LSI 8- 10 Age 20 35 geezerhood Payers De mographics Age 25-arrears Organizations Capabilities Strengths DUST offers over 90 Channels and 78 audio Channels Innovative They have introduced Mobile TV I. E.Drifts, Drifts USB, Walk, Drifts (Lisles Notes) DUST is technologically Advanced South Africans Leading Satellite Pay Television pock (Lisles Notes) Weaknesses DUST offers too many options in its Premium Bouquet DUST Premium is expensive and the cheaper DUST compact offers little entertainment Dusts is herculean to navigate and troubleshooting problems such as loss of signal uh to mechanical ill fortune are difficult to fix Opportunities A growing Mobile enjoyment market placeplace The online media streaming trends Technological advancement e. . HAD Television, Smartened APS that allow you to stream media, AD TV. Threats People going back to traditional entertainment e. G. Children choosing to play foreign instead of reflexion TV Piracy e. G. Illegal movies being change at traffic lights being substituted for DUS T Box Office Competitors e. G. Estimates which has over 7 million Current Competitors Cinema e. G. Steer-Senior, Memento etc. cover charge Walking on Water On Digital MediaE-sat Talked Media Future Competitors Nettling provider of on demand online streaming media Numb Television They aim to offer 150 Channels HAD Channels Catch-up/On Demand Service early days Stream videos online TVs being able to connect to internet meaning consumers can stream videos online The Environment Economic Forces Petrol price increase agent some items willing become more expensive which may obligate some to cut back on luxuries e. G.Changing from DUST Premium to stuff in order to save money Technological Forces Introduction of Smartest which may connect to the internet Smartness becoming trend in South Africa, DUST Mobile customers may increase. Legal Forces Laws that allow/disallow the air of certain events e. G. Oscar Posteriors Trial may increase DUST viewers environmental Forces Weather pattern s changing, more rain means DUST signal will be affected, which affects the per sortingance of the network. Segmentation DUST operates in the Satellite TV Market. They have chosen to focus on mainly the entertainment and reproduction fractions of that market (Anon C).This market is one that provides consumers with amusement in the form of spunky Shows, Sport, Music, Movies etc, as well as insight and knowledge in the form of Documentaries, News and Learning Programs. The best way to segment the DUST market would be to place a group of respective(prenominal)s who share a connatural set of needs and want together and provide them with programming that would best satisfy those needs. (Moray Roberts L. ) This segment would be targeted at children below the age of 10 years. These children are partially of the core LSI (LSI 6 8).Theres no cultural, racial limitation to the group and the programs featured in this Segment would include channels such s Cartoon Network, Disney and Nic kelodeon for Entertainment purposes as well as channels such as the Learning Channel for Educational purposes. I choose to segment in this manner because this would allow DUST to efficaciously target children more and provide higher quality services to the parents and the children watching the shows which would best fit Dusts slogan So Much More. DUST tribute This segment is targeted at adult Males and Females between the ages of 40 50 years.This individual is at the prime of their life and needs a high level of service and value for money. This individual is part of LSI 8- 10 and has a high ranking position in their workplace. This individual gets to enjoy all of Dusts offerings solely at any time of day. These individuals may watch DUST on their own or with their family/friends. DUST compact This segment is targeted at girlish adult males and females between the ages of 20 25 years. These young individuals are students and cannot allow to pay Premium prices but would like t o enjoy some of Dusts offerings.This segment focuses purely on entertainment e. G. Reality shows, game shows, music and series. They get to watch their favorite shows in their apartments/flats or on their smartness. These individuals are part of LSI 7 9 and are generally into speaking about celebrities and the latest gossip. DUST Cinema This segment is targeted at adult Males and Females between the ages of 30 40 years. These individuals love watching the latest movies and with the price of cinema tickets increase they would benefit greatly from an affordable movie ticket in the allayer of their own home or while on the move.These individual are social and can e found in restaurants with their family or friends but would prefer to watch movies at home where there are less(prenominal) people and more comfort. Conclusion DUST has been able to grow its market over the years by creating effective marketing strategies that satisfy the consumers needs. This has change magnitude the a mount of loyal customers they have and through thorough understanding of their customers behavior they may continue to make the right decisions when it comes to what their customers want and need as well as what they offer. References Bridal Paramus S. Roberts-Lombard M, 2012, Consumer Behavior, 2nd Edition, Marketing, 12th edition, Pearson Education Inc, 10 February 2014 Anon A, http// unbranded . Co. AZ/news/broadcasting/81013-dust- more-subscribers- more- money. HTML, 15 February 2014 Anon B, http//www. Melancholic. Co. AZ/Melancholic/ view/Melancholic/en/page 24238, 17 February 201 5 Anon C, http// www. Superabundant. Com/AZ/index. PH? 17 February 2014 Anon D, HTTPS// www. BC. fellow/?Joneses/overhead. HTML, 23 February 2014 Gill Model, 2013, http// grubstake. Co. AZ/2013/05/09/did-top-TV-ever-stand-a-chaw once-Ana lays is-of-dusts- strengths-weaknesses, 24 February 2014